Environmental Media Experiment (hypothetical media), 2004
In this experiment, I explore the possibilities for an environmental voice to exist in mainstream media. I propoe that a separate interventionist signal be developed, one that could interrupt, override and counter any message that did promote an environmental point of view. The environmental media signal responds to the content of messages being broadcast so as to offer, as an alternative, a voice for the environment. AS precedent for my proposal, I considered that we already accept intervals during a television show in which capitalism has a voice (i.e. commercials). My hypothetical media proposal considers that with digital television a dataset could be developed to trigger the moments when the environment's counter/interruption is needed. Watch the video.